NYC: Demand Generation Marketing Manager
by irishnyer (click here to email the poster) (2015-08-26 22:53:41)
Edited on 2015-08-26 23:15:53

Global Big Data Company
New York, NY
Direct Hire

Our client, a global big data company, is looking for a B2B Demand Generation Marketing Manager with mad growth hacking abilities to join their rapidly growing marketing organization. You’ll be hired on to help them reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Nitty Gritty
Unless you’ve been hiding under a rock, the modern enterprise-level C-suite is obsessed with getting a lock on their “big” data — structured and unstructured in order to gain an edge. Speed of data, Given this, big players from IBM to Terra Data are seeking global domination in the space along with a handful of top-tier insurgents (the camp our client is a part of). And with data, there are lot’s of moving bits for CEOs, Analysts and Marketers alike to consider. And there is a ton of confusion in the market about what is needed to succeed with the Tsunami of data coming at them.
Working across industries, you will own the entire lead generation process from developing target lists to creating drip campaigns to driving qualified leads. Reporting to the Senior Vice President of Marketing, the ideal candidate will be a self-starter with some ad tech or fin tech experience who can hit the ground running and leverage their experience to elevate their in-house demand generation capabilities.
You will bridge the gap with this client’s sales and revenue teams. Crafting specific messaging that targets the right audience, driving awareness and helping each of their clients rise above the market noise is your goal.

Hired Gun Profile
B2B is your chosen marketing lane. You are a growth hacker whiz and a seasoned marketing pro. You truly understand outbound and inbound marketing and have been working in a B2B organization. You understand legion analytics and are data-driven with your decisions.
You have some experience with salesforce and insight squared. You know marketing for automation. Managing SEM, PPC and social media lead-generation is old hat to you.
This place is not one for wallflowers. If you are want to be able to stretch out and not hide your ambition and opinion, this gig could be yours.

Inside Skinny
They currently have a consultant working this gig for them. But show that you can outperform them, and this gig could be yours.

Net-Net
If you have been looking for a marketing gig at a company that’s looking to re-invent the data discovery business, this could be the one.