I believe it.
by WilfordBrimley (2018-12-12 14:48:58)

In reply to: That’s crazy and I find it hard to believe.  posted by Killian


It takes into account the whole metro area. Metro Chicago has 9.5 million people compared to San Diego's 3.3 million. San Diego is also naturally hemmed in by oceans, mountains, the border, and Camp Pendleton - Chicago's brewery MSA covers Three Floyds in Munster, IN to Scorched Earth in Algonquin, IL (almost 80 miles) and everything in between.

Chicago has the good fortune of being nearby some traditionally good brewing areas (Wisconsin, western Michigan, St. Louis area) and has relatively cheap real estate compared to other cities its size. Breweries can't be all that great as far as revenue/square foot is concerned, so it makes sense that Chicago would out-perform NYC, LA, DC, SF, Miami, and the like from that perspective and would out-perform traditionally top cities like Seattle, Portland, San Diego, Milwaukee, and so forth just from a sheer size perspective.


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