Well, it’s back down now. Like the stock market, the price

of milk has collapsed over the last two weeks. But in the end, the farms and Co-ops don’t have much control over the retail price of milk. That’s solely dependent on the bottler and the retailer. Often times, grocery stores will sell gallons of milk below the cost of production to get people into their stores, which then leads to people thinking milk should be every cheaper than it is.

Prairie Farms however is a co-op that bottles and sells directly to retailers. They would have some control over this, and are likely trying to make up losses in the co-op from other product lines by squeezing some margin out of their fluid milk.