I can't confirm this as true, but I remember reading
by Shifty (2020-09-18 14:54:41)

In reply to: Why do TV manufacturers use a slightly different product #  posted by 105Marquette


That it was for those, 'we'll beat any price' claims. Small print says 'same model.'

So you see that same TV sold at Costo for less than you paid at Best Buy and you try to claim that difference from Best Buy, but they point to the model numbers and say, 'nope.'