Personally, I’m against playoff expansion

I think the conference championship games are, for the most part, uninteresting. Though they would be more interesting if the two higher ranked teams played in the championship game rather than two division champions.

Additionally, I don’t think a team with two losses should routinely have an opportunity to get hot at the end of the year and win the championship.

Four teams pretty much guarantees the undefeated teams a playoff spot, and should select the ine or two best of the one loss teams. And team with a loss, in my opinion, has lost any claim of a “right” to be in the playoff.

That said, none of which answers your question, I’d award the conference championship to higher ranked of the Wisconsin/UM/Ohio State/etc.