In reply to: Georgia spent "roughly $2.63M in 2018" on recruiting. (link) posted by other_guy
use their likeness to make some money. That would just destroy college football.
Not the coaches, the administrators, and especially not the players
Since college football just involves student athletes playing a sport in their spare time as they spend most of their time faithfully working towards their degrees.
Basically just glorified intramurals
At least that is the message that the NCAA wants to convey