The NFL is in the entertainment business. As a GM, ...

I'd be asking myself "does he increase revenue, decrease revenue, or have no effect?"

Since TV is independent of location, then one is asking about the local audience: will they show or cut back significantly? If Kaep gets the starting job, he's likely to be "the face of the franchise" so that would be part of the guesswork.

Summary: if my local audience is favorable or neutral, maybe. If negative in a significant way, probably not. If "maybe," does he make sense for our team, i.e., skills a good fit for the system, is he likely to be good in the locker room, etc? If "yes," how much will he cost?