It would be a Trademark claim by the USPTO, I assume
by gregmorrissey (2023-03-09 15:05:49)

In reply to: it would depend what is registered with the secretary  posted by jt


Not the individual Secretaries of State. As for the Pac 10 name, it would be interesting. The Catholic schools of the Big East sued and won the right to retain the trademark rights for the Big East name.


As for SMAP Financial Services, you have an obligation to defend the trademark as well. For example, if you are SMAP Financial Services, LLC, then I assume that the Secretary of State will not reject a filing for a corporation named SMAP Financial Services, Inc. But, if you have filed and been awarded a trademark from the USPTO then you could sue them to enforce your trademark rights and have them change their name. But, this only applies to the same or closely related industries. If SMAP Financial Services, Inc. is actually a t-shirt company then they would probably win the trademark case and be able to keep operating under that name (as nonsensical as that name would be for a t-shirt company).


thanks for the explanation, that makes sense
by jt  (2023-03-09 17:57:40)     cannot delete  |  Edit  |  Return to Board  |  Ignore Poster   |   Highlight Poster  |   Reply to Post

either way, I cannot imagine the Pac 12 giving up their rights to the conference name with a significant amount of compensation.


But wouldn't the Pac 12 simply be the remaining member
by tdiddy07  (2023-03-10 09:05:15)     cannot delete  |  Edit  |  Return to Board  |  Ignore Poster   |   Highlight Poster  |   Reply to Post

schools? Even if it's only like two schools, through the commissioner acting as their executive acting at their discretion, they could negotiate a deal with the Mountain West or the West Coast Conference or whatever takers they have to merge assets and retain the Pac # name. The remaining schools would have an incentive to do this because the Pac 12's brand power is greater than whatever conference they would merge with.


If all Pac 12 teams bolted, I assume the organization would dissolve as there'd be no income to pay for administrative staff. With no one to use intellectual property to keep its protection, given its substantial intellectual property at issue that would be up for grabs, I'd guess a receiver would be appointed to deal with the assets. And there's a decent chance a pacific coast conference would be interested in picking this up. Which is why the remaining Pac 12 teams should want to try to leverage that early on rather than bolt for a lesser conference.


sure they could sell them the name
by jt  (2023-03-10 14:04:02)     cannot delete  |  Edit  |  Return to Board  |  Ignore Poster   |   Highlight Poster  |   Reply to Post

I thought I had made that point; my assertion is that someone can't just look and say, "hey, no conference anymore, we can just take that name!"