The company was scrappy but owes its success to more to DoD
by airborneirish (2018-12-12 11:28:51)
Edited on 2018-12-12 11:31:04

In reply to: Under Armour stock being punished on its Investor Day  posted by UpperEastSideIrish

Post Reply Return to Rock's House

than sports. The US Military is what really helped it ramp from 2002-2005, ordering hundreds of thousands of the shirts and other gear. I was part of PEO Soldier when we started ordering them for troops deploying to Iraq and Afghanistan. Same thing with camel back. Prior to 2003 it was doing a couple million in sales.

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