Because in the real world, there's typically a tie
by manofdillon (2019-01-09 14:13:50)
Edited on 2019-01-09 14:14:30

In reply to: what's to stop a "bag man" from giving you 1 million to put  posted by jt

between what someone is willing to pay to use someone's image and likeness and the value that the use of the image and likeness provides. E.g. I'll pay celebrity X $Y to endorse my product because I think it will generate as much or more revenue through increased sales. That's fundamentally different than paying a college player $1 M to put his face on a billboard that perhaps might drive $100k in additional car sales. That's not a bona fide payment for the use of the player's image and likeness, it's a bribe to get him to come to the school papered over as an image and likeness payment.

I recognize that a small number of players would garner such payments, but if a handful of schools have boosters willing to play that game, those schools would disproportionately and unfairly benefit from such a system.