There is a poster on my son's door
by bigjinx74 (2019-02-05 11:17:39)

In reply to: What is promotional usage?  posted by TWO

It is a season college basketball schedule. Pictured is the basketball team, their schedule and a big logo of an allergy and asthma center. That is a promotion using players image.

When an upcoming game is shown as a commercial to gain interest, big plays made in a previous game by a player may be shown. "Come watch XYZ player and the take on the " That is a promotion using a player. The network is making money by using his or her name. A non-official sponsor can not say "Super Bowl" they all say big game in their advertising. I see players likeness as the same thing.