There is a poster on my son's door

There is a poster on my son's door
by bigjinx74 (2019-02-05 11:17:39)

In reply to: What is promotional usage? posted by TWO

It is a season college basketball schedule. Pictured is the basketball team, their schedule and a big logo of an allergy and asthma center. That is a promotion using players image.

When an upcoming game is shown as a commercial to gain interest, big plays made in a previous game by a player may be shown. "Come watch XYZ player and the take on the " That is a promotion using a player. The network is making money by using his or her name. A non-official sponsor can not say "Super Bowl" they all say big game in their advertising. I see players likeness as the same thing.

Replies:

depending on the cost... - DavidAddison 2019-02-05 13:46:30
- so what you're saying is, if there is no market for the - jt 2019-02-05 13:50:49
- Your final paragraph is a question I've long wondered - KeoughCharles05 2019-02-05 13:48:41
On college athletic advertisements they do not - KeoughCharles05 2019-02-05 13:46:00
I see what you are saying.. - TWO 2019-02-05 12:10:46
- all 4 players are being compensated by Notre Dame - jt 2019-02-05 15:07:17
  - I agree, but again... - DavidAddison 2019-02-05 16:29:35
    - the compensation would be based on their scholarship - jt 2019-02-05 19:17:55
- I don't have the answers to your questions. - bigjinx74 2019-02-05 12:31:07