players have to agree to be a part of that licensing

players have to agree to be a part of that licensing
by jt (2019-02-05 13:45:00)

In reply to: That's not how pro sports works for merchandise. posted by Tex Francisco

Barry Bonds and Michael Jordan, for example, cut their own deals (big reason why Jordan wasn't on some popular games like NBA Jam and Bonds wasn't in Triple Play Baseball among others).