In reply to: There is a poster on my son's door posted by bigjinx74
individual player, nobody is going to bother paying?
I tend to agree. There has to be a market there. The schools should be able to get some offset on using image/likeness because they would be "paying" the player via scholarship.
Everyone was already doing customized rosters anyway, which are easily shared online.
EA could just create the game with entirely random rosters, but authentic schools, stadiums, etc... and then rely on the player community to customize the game.