Your final paragraph is a question I've long wondered
by KeoughCharles05 (2019-02-05 13:48:41)

In reply to: depending on the cost...  posted by DavidAddison

Everyone was already doing customized rosters anyway, which are easily shared online.

EA could just create the game with entirely random rosters, but authentic schools, stadiums, etc... and then rely on the player community to customize the game.