In reply to: In reality, Nike wouldn’t be paying for their likeness. posted by debo
... of a level playing field. I'm not worried about a company's shareholders.
The NFL attempts to provide a level playing field through drafts and salary caps. Direct payments to players for their "likeness" eliminates any NCAA limitation analogous to a salary cap. The schools with the richest alumni win. You can't institute a draft in the NCAA because you can't have schools picking where athletes go to school.
Are places like LA and New York more attractive to professional athletes because of the greater exposure and possibility of endorsements? Sure, but the salary cap limits the effect of that, as do the high NFL salaries.
I have no problem with a developmental league or minor league system where players are paid and can receive endorsements. But none of those leagues provide players with an unfettered right to contract and all of those leagues have systems that ensure a level playing field. I also have no problem with players receiving payments from schools (including some type of collective endorsement deal), so long as such a system is is equally applied to all schools. Let the athletes pick which limitations they would prefer -- endorsements while being told, at least initially, where they must play, or no endorsements (or sharing endorsements) while giving them freedom to pick their school.
I'm definitely not saying the NCAA is perfect. I am all for paying players and giving players more freedom of mobility. Unfettered endorsement deals would cause more problems than solutions, including endorsement equivalents to coaches pulling scholarships.
it's not a level playing field anyway. If people are going to waste their money on signing kids to endorsement deals, then that's just the way the world will work. You've got schools offering 300-400 kids, oversigning, non-committable offers, and all this other bullshit going on out there in recruiting and you think that adding a booster into the mix that is going to pay a kid $100 to sign an autograph is a problem? Hey, you think that they're going to offer every single one of those 400 kids with an offer that same $100?
I tend to doubt it would happen in large scale, but hey, let's keep on with the current corrupt system and see where it leads us.