how is that abuse?

If Nike wants to hire Notre Dame nation posters to come post on a NIke based site should we stop them because it's a waste of money?

If Nike wants to pay people/schools money, that's their business. I'm sure other schools could terminate their relationship with Nike and Nike would be free to go into a one school agreement and only work with Oregon. I suspect that Nike wouldn't be in a big hurry to lose all those other relationships, but who knows? Maybe Oregon is just worth that much to them.

Maybe Nike shareholders would be totally fine with that arrangement; I mean, when a publicly traded company spends a lot of money on players that might not pan out, that would effect their earnings in the short term at least. Maybe in order to offset that, Phil Knight can come up with the billions and billions required to buy back all of that stock and take the company private again, all for the sole (pun not intended) purpose of making sure Oregon won more football games.

When does the boogey man scenario cease making practical sense?