as I've said below
by jt (2019-02-05 15:17:35)

In reply to: How big a concern is crossover b/t school and player deals?  posted by rockmcd

these apparel companies benefit by having lots of "partners" (Jack Swarbrick term).

It would be in their best interests to have lots of good players at lots of good schools and then they would have relationships with everyone and their players. If they only support a few schools, they run the risk of losing profit on the remaining.