Perhaps it’s not Swarbrick. Perhaps he's almost as much a

symptom as is Kelly. If the PTB had wanted a change, I think Swarbrick is enough of a chameleon and toadie that he would have acted as directed. But he’s already praised the emperor’s clothes; it’s too late for him to change horses now. And there’s nothing driving him to do so.

Laying the state of the program at Swarbrick’s feet is misguided, he’s just another mouthpiece. The revenue is strong, the brand is strong. Nothing will change as long as that’s the case.
And it won’t change anytime soon, as evidenced by the buzz around the Georgia game, NBC’s renewal of the contract in 2007 and 2013, the contract with Vivid, the $10k crystal helmets, and the “game used” cuff links.

There’s one born ever minute. That’s a big problem.