Then do the opposite.
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Swarbrick took great care to talk about the four criteria used to identify the right partner:
Identity: UA has become "more present, more quickly" than anything Swarbrick has seen. Allows ND to be "positioned at a different level" and remain unique in college athletics.
Resources: Biggest deal ever.
Partners: Deal reflects the commitment. ND is rich in tradition, but not as rich in entrepreneurial culture. Great match with UA's great entrepreneurial culture. Will make ND more creative and move more quickly.
Competitive Edge: In the hyper-competive world, the next decade of success will be driven by science. Impressed with UA's commitment to technology. UA started as a performance company, and haven't lost touch with that. Notre Dame will partner in developing future tech. UA is committed to use ND as a "lab" for testing new performance technology.