Yes, "some deserve it more". That said, I agree there is

a ceiling for what that compensation should be. CEO/Coach/Athletic Director, etc. compensation in this country has gone through the roof at the expense of much of the workforce. The same issue applies to sports. If an NFL team overpays for a QB that is league average of underperforms, the team and it's performance is hurt. I am a big believer in performance incentives...too many athletes, corporate executives, entertainers, etc. are overpaid for essentially non-performance and underperforming their replacement level person.