I am viewing it through the lens of what I think is right.

Go back to October 15, 1988. Catholics v. Convicts #1 v #4. Lou Holtz was mking something like $300,000 ($762,000 adjusted for inflation) as the head coach. Tickets were $21 ($53.40 adjusted for inflation).

Last year Freeman made somewhere in the neighborhood of 7 million reportedly. Tickets for the worst games had face values that were more than the inflation adjusted price of that game and for the best games were 6 times higher in some cases.

The University has raised hundreds of millions of dollars to expand the Stadium not once but twice. They have raised millions of dollars to build practice facilities for the team indoor and outdoor plus the amenities around the Gug. This is going on at every school to some degree or another and if they chose they could share revenue like every other major sport does in one way or another.

Assuming it is true there is not "enough money to play the athletes" it is because the Universities have chosen to spend the money on other things.