manner soccer's popularity abroad reflects culture. It doesn't explain American behavior compared to any other place's.

But soccer is not historically part of US culture. So Americans need to know what to watch in order for them to be interested.

There’s no reason to continue thinking that way. Knowledge of the game, teams, players is more accessible to an american now than it was to an Englishman 50 years ago.

If all we need was to understand the story and the game it would have been successful. There’s nothing about soccer stories that are different from the sports that do succeed.

There is something more fundamental to the consumption of the sport that differs from what we enjoy consuming.

How often are we fed the stories for Super Bowl Sunday, etc. vs any soccer story. There's a difference between being able to find a story versus it being mainstream.

The product is far more inferior watching usa world cup but they do it more than MLS, Pulisic with Dortmund or other actual interesting matches. It's not the product. It's the story that engages them.