Chelsea should be able to monetize even modest success
by CuzTeahan (2019-01-02 15:57:43)

In reply to: He'll play there  posted by wcnitz


by Pulisic, with US fan interest off the charts, especially with better visibility through the NBC deal. Jerseys and potential fan growth for the club will have great upside for Chelsea.

When I saw City versus Dortmund in the preseason at Soldier Field, I was surprised both by the number of Dortmund fans and the percentage of those fans who were wearing Pulisic jerseys.

Overall seems a good bet by Chelsea, even with a premium for the US player.


No doubt. And the immediate loan is genius.
by NDMike2001  (2019-01-03 11:54:48)     cannot delete  |  Edit  |  Return to Board  |  Ignore Poster   |   Highlight Poster  |   Reply to Post

Nike (who already had both Chelsea and Pulisic) has several months to market this marriage before next EPL season even starts. It has started already. Surely Chelsea will take part in the International Cup with a few stops in the US where Pulisic will at least make token appearances on the pitch along with several pre/post game hype events. American sponsors will pay a premium for Chelsea events, deals, etc. They will make up the premium on the transfer fee before he ever suits up for them. That's almost certain.

And I'd have to guess that his contract will cost him less than other baggage on the books like Fabregas and Cahill.