No doubt. And the immediate loan is genius.

Nike (who already had both Chelsea and Pulisic) has several months to market this marriage before next EPL season even starts. It has started already. Surely Chelsea will take part in the International Cup with a few stops in the US where Pulisic will at least make token appearances on the pitch along with several pre/post game hype events. American sponsors will pay a premium for Chelsea events, deals, etc. They will make up the premium on the transfer fee before he ever suits up for them. That's almost certain.

And I'd have to guess that his contract will cost him less than other baggage on the books like Fabregas and Cahill.