One thing they are alarmed by is when you google search
by miamioh_irishfan (2019-04-04 14:16:01)

In reply to: Location/Name ideas?  posted by DakotaDomer

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Chicago Fire, the first page is all links to the NBC tv show.

That’s at least part of the motivation behind a possible rebrand.

That’s a temporary problem
by DakotaDomer  (2019-04-04 14:23:31)     cannot delete  |  Edit  |  Return to Board  |  Ignore Poster   |   Highlight Poster  |   Reply to Post

I was thinking about the TV show though when you mentioned it

They might have a similar problem with fire departments, alarms, etc...I suppose you want to be what your name auto-completes to in Google and names about real things don’t help with that.