Isn't shoes a huge part of the value of the contract?

Isn't shoes a huge part of the value of the contract?
by tdiddy07 (2023-05-11 21:44:15)
Edited on 2023-05-11 21:46:10

In reply to: Apparel/shoes posted by IrishinSF

Post Reply Return to The Pit

I would guess the shoes are worth more than everything else combined as the most identifiable branding on uniforms. Historically, anyway, you can tell the shoe brands from a wide tv shot in every frame. Maybe that has changed to a degree as cobblers design shoes specifically for teams, including custom color schemes that may be as identifiable as the logos.

If the shoes are still as big of a deal as I'd think they'd be, I would be shocked to see ND sacrifice money in that fashion either for the good of athletes or in the interest of a recruiting draw for athletes. I suppose if the lost revenue is in the range of what ND would otherwise be willing to spend in NIL ventures anyway, sure, maybe they would. But I tend to doubt that's the case.

Perhaps, however, a non-exclusive shoe deal would still offer a large amount of the total otherwise, though, if half the team still had the issued gear.