Perception; Carolina and then a very unique mix

Unfortunately, that school north of us (Jeter I believe) was the first football school, followed closely by Jordan's own UNC. If Michigan does not have a most favored nation clause, especially after UCLA switched over, I'd say this is a no-brainer given the brand & global reach.

Of the others, it is a strange mix:
-Florida: They were one of Nike's "Elite" schools due to winning in football and basketball, and the Jumpman promotion makes sense
-Oklahoma: The plains are a strange fit for a global brand, but I suppose Blake Griffin + that gadget offense, and both football & basketball have been good
-UCLA: Likely the most prestigious sports school on the West Coast, although I'm surprised MJ didn't go for the glamour of Southern Cal

I think they have Marquette (Dwayne Wade?) and Houston for basketball, and their partnership with QSG soccer has unfortunately been good.