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Because ESPN wanted it that way by HTownND
It was the British Open for a very long time. Only since ESPN got the gig, did they start pushing The Open Championship stuff.
Look, we're not idiots here, we know what they are talking about, but we also shouldn't act like calling it the British Open, which we did in this country, and they advertised as much, for decades is some sort of shortcoming or misnomer.
The change back (yes, they changed it back) to The Open Championship is recent, and I believe, driven by ESPN. I know the R&A jumped on the bandwagon in the past few years as well. It's silliness. Check the link, that's from a British newspaper. They called it the British Open themselves going back decades. This notion of purity from them is bullshit. I'm with Cross here. This is all just recent branding nonsense.