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Agreed by ravenium

I complain a lot about my market-bro-culture friends, but I think it's probably because they skew to salivating over individual stocks, speculation, etc, vs a sound strategy.

And that's what gets the eyeballs - people see get-rick-quick-buy-this-one thing vs "boring invest in a mix of index funds and some risky ones that will let you retire and not eat canned soup".

I have no doubt it's perfectly possible for the person with the time and research, but I suspect these tools get their profits from the former, not the latter. Also, not everyone has the time or appetite (which is why a lot of end up picking the "retire 2050" in our 401k vs individual selection).

I'll also confess that if you give enough of your financial blood to an investment person, you do get access to slight advantages. Not Warren Buffett levels, but more favorable conditions.