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The headlines aren't written by the authors of the... by Kbyrnes

...articles, and should be disregarded in favor of the content; as you note, the article does advert (at some length) to factors other than the need for tuition revenue, though he does seem to end up seeing it as, if not the primary factor, then a sort of primus inter pares. There's no doubt that other factors are also at play.

The elephants need a lot of peanuts, as the old saying goes. ND indicates that about 30% of its students get no financial aid from them. This means that 30% of about 8,800 will pay about $80,000 each for tuition, room, and board; with various upsells (student football tix and other fees), the total generated by this faction would be about $250 million per year. The other 70% contribute about $439 million to make up the total of $689 million ND reported as tuition revenue on its 2020 form 990.