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Bat-shit crazy serves a purpose in the neuroscience world by SEE

1. Calmly explaining something has a very low probability of changing behavior, it requires 7-21 repetitions to seat an idea in your subconscious.

2. Scaring the fuck out of somebody may take just one. Emotion + message tells the brain “this is important”

3. The mind rembers highs and lows and negativity over positivity.

4. Scaring the fuck out of somebody in front of others makes them think.

It’s not “preferable” to do this all of the time. Better to get the teaching done in practice for sure. But the % of time spent in bar shit mode by Kelly or Saban is sooo tiny compared to their overall time spent with players - I really don’t get the angst.