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how is that "fundamentally different?" by jt

sounds exactly the same to me.

Having a top 5 star recruit endorse that business might lead to more attention on the business which would lead to more consumers.

If you happen to think that there are bag men floating all about the deep dark south ready to drop a million dollars on every 5 star recruit, than I guess you and I just disagree.

The market will take care of itself.