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Which is exactly why people should support it by gordonbombay

I doubt many athletes are deluded on the level of which they could make money if likeness rights were granted, but very few would make game-changing money. In exchange, the vast majority of the controversy around college sports pretty much evaporates.* Fair trade if you ask me.

* There are probably always going to be people that think college athletes are getting screwed unless they're directly being paid every cent of TV money the conferences pull in, but they would represent a tiny minority.