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I read it as excuse making for lower $$s by SEE

It wouldn’t surprise me if this was another testing the waters exercise.

Archaic affections aside.

Lede vs. Lead
Matt J. Duffy

Any journalism student who takes my class will hear this bit of journalism lore, the reason that some journalists spell the first paragraph of a news story a “lede” rather than a “lead.” Here’s how I described it in a blog post a few years ago:

Because back in the good ole days when newspapers were laid with metal pieces of type, the space between the lines of copy were filled in with blank strips of lead. If you wanted more space between the type, then you added more lead. Hence the typographic term “leading” to indicate vertical space between type.

If an editor writes on a proof sheet that an article has a bad “lead” — meaning the first sentence to the news story, then that could easily be confused with bad “lead” — the space between the type. So, some brilliant newspaperman long ago changed the spelling of “lead” to “lede.” Now everyone always knew whether the editor is referring to the first sentence or to vertical spacing.

I’ve heard over the years that not old-time journalists used the “lede” spelling and some have even suggested that we old-schoolers should just drop “lede” as an archaic affectation. NEVER!