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Can someone help explain this to me? by naptown

I just don't fully understand this thinking, and maybe it's because we've always been independent.

Why does changing conferences change who they are compete with for recruits? The school didn't change, they didn't move to a new location, everything about them is the same except for their conference.

Why are they no longer competing with the Big 12 teams for recruits and only with Big 10 teams? Why weren't they competing with Big 10 teams for recruits before joining the Big 10?