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Post being replied to
TV money now dwarfs everything else. by Tex Francisco
This is one reason why, for example, Nebraska holds way less sway than they did 30-40 years ago. Very few programs can sell out a bowl game the way Nebraska can. In the 80s and even the 90s that meant something. In today's world it's trivial compared to TV money, and Nebraska is only a middle of the road TV draw.