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Sickening by nohow

"Underlying all that is the widespread belief that college athletics is simply a lucrative business disguised as a branch of educational institutions."

Not once do JJ/JS explain how this belief is wrong.

"Professionalizing teams, treating athletes more as employees than as students and weakening the vital connection with the educational mission of their colleges will rob college athletics of its special character. Gradually it will be seen as merely a version of the professional minor leagues."

Please explain how expanding the college football playoff stops the professionalization of college football.