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Post being replied to

Movie producer is making decisions based on his financial by tdiddy07

incentive to return profit. Boosters are often not. So they really aren’t very similar. Yes, there are plenty of NIL deals based on an enterprise’s primary desire that the investment in the athletes benefits the enterprises business. But traditionally boosters gave benefits primarily because losing money gave them personal value by seeing a team win. That’s not a market decision. They actually had to hide that they did this to the public to keep teams from getting sanctioned. Now that they are pretty much allowed to do this with no regulatory oversight, that is only likely to increase the number of non-market decisions to pay players.

That schools have to recruit donations to keep up with other teams suggests that this isn’t a void the market was just dying to fill at the numbers that are currently being spent.