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I have said before NIL was implemented in part because by wpkirish

universities did not want to give up their money. There is more than enough money in the system but that would require cutting salaries in athletic department budgets across the country and that is not going to happen.

I do think they are trying to find a way to do better by the students and keep the college experience they talk about.

To me the entire endeavor is sort of like the rehab of Soldier Field. The design they have sucks but it is the best solution to a problem for which there is no good solution. I dont think anyone would design a system where you have a multi-billion dollar business built on unpaid labor but that is what evolved. And from my point of view the issue is less about "pay" and more about the ancillary issues related to employees like worker's compensation and health insurance and the like.