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Post being replied to

This is kind of strange. by MrE

You realize D1 players aren't unionized and aren't paid, but coaches are making $10M per year, Northwestern is building a $700M football stadium, and TV contracts are in the billions now. And under-the-table payments have set some level of competition for talent in a "black market" of sorts, which is now coming to light with above-the-table NIL deals, to some extent, albeit in a clunky and not perfectly efficient fashion.

Swarbrick and Co are desperately trying to build the case for not paying CFB players their market value (40-50% of revenue).