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The teams bring in that revenue. by wpkirish

Withiout the players putting in the work that revenue isnt there. My point is why do we expect athletes on scholarship to work for the beneft of the school but not students on academic scholarship;

I disagree we could field a JV team and generate the same revenue. A JV team would not compete agains the top teams. Goodbye NBC contract. Goodbye ticket sales. Hell look at what is happening with ticket sales to lesser games on the schedule. To generate the revenues we do you need a top flight program. A JV tean would be in the Ivy League and we know they dont generate the same money.

You are saying now they shoud get the incremental revenue they create but that is starting from a place where the system was designed to prohibit them from being able to get the revenue they generated in the first place.

To me implicit in this objeciton is the romantic ideal these students are just kids on campus who hapened to be good at a sport and get togther and play neighbor schools. If it truly is just the University creating the value and the players are not adding any the stop recruiting, hold tryouts in August for any student admitted and field a team. You could even use the interhall teams as a farm club or development squad and if someone gets hurt pick up replacement players from those teams.