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If it is the brand why do we care what recruits sign to play by wpkirish

for the football team? If it is the brand why do we care who is the coach?

I do find it ironic that many on here like to criticize Swarbrick for only caring about the brand and now the answer to not paying players is because the money comes from the brand.

The entire problem is the system (not just ND all schools) was built on a system where it was deemed acceptable to tell the kids they cant get paid, they cant get a job, they cant transfer schools and play. It was less unseemly before the explosion of big money but when you have the money generated today paying thousands of people at schools and the ancillary businesses built around the sport but not the players it isnt right.

As Mr.E has posted look at the % of revenue schools spend on coaches compared to pros. My guess is there is something similar with regard to the front office / athletic department. Then think of the millions the schools raise around or adjacent to these programs.

Want to find out what the players are worth then let the negotiate individual deals. Of course the schools dont really want employees and all the responsibilities that come with that.