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Post being replied to

Then let's open up the market by KeoughCharles05

And allow (force) the NFL to get in on it as well.

But unfortunately, I don't think most college players are worth that much. A small percentage are. I don't make the claim that colleges can't afford it, but I'm not convinced that most D1 college football players - let alone most D1 college athletes - will be better off in a market based system. A small percentage will do dramatically better (though maybe not much better than NIL allows), a larger, but still small chunk will do about the same, and the vast majority will be worse off.