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Post being replied to

For instance, my in laws. by tdiddy07

They have hosted a tailgate with their friends for every home game since I believe 1981. My father-in-law has personally attended those tailgates (and I believe attended all those games) for all but about three of those home games, excepting only the birth of my wife and a couple of weddings. He used to have access both through the monogram club and through a donation society.

At some point in the recent past, he dropped the donation society and accessed only through the monogram club. After last week, I believe he has no plans to renew his monogram club dues after 40 years. There is no point. He might as well put those funds toward secondary market ticket costs to the usually 1 game that matters. And all other games have tickets freely available.

Now they still will attend games because they've committed too much over the years to permit themselves to now say all that time was wasted. So this is a slightly different issue than the one you present. But it reflects the bigger picture. They have changed their giving habits in response to those giving habits no longer being rewarded with ticket access. And this is perhaps a bigger cause for concern in measuring alumni engagement with the university. It is quite sad. I'm sure a short-term analysis was done on maximizing year 1 revenue. But it is driving away long-term engagement and revenue.