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I doubt Bird does the tweeting on his own. They pay folks by Domerduck
to increase their digital presence where appropriate. He's still associated with the Pacers as a special adviser and along with Magic are getting lifetime achievement awards from the NBA at the June awards show (see article).
Pushing WNBA players seems pretty positive, especially if there s a personal connection like our friendly ape brought up, so he may have got soem digital help from the NBA marketing folks.