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Probably East Coast, but bigger issue is which teams by spade

Make it East Coast so at least the Spaniards can tune in late night to watch the game.

Bigger issue is what teams. A matchup like Levante vs Bilbao ain't going to fill up anything more than a high school stadium. And the La Liga obsessed Miamians still aren't going to show up for anything less than Athletico or Valencia. It just doesn't resonate the same way any random NFL matchup in London does.
And I could see Real or Barca veto-ing being sent over here in their away match vs a team. They probably don't want players jetting around the Atlantic any more than necessary what with Champs Leagues games, National Team friendlies etc. However if one of the top 4 agrees to do it, then there is potential.

Like tex29 said, I wish it was EPL. Then at least a middle-pack matchup like Leicester vs West Ham would be exciting.