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I didn't say all kids will turn to soccer. by NDMike2001

Sure, kids will play other sports. Including lacrosse. And hockey. But if soccer suffers from being a white suburban sport, certainly lacrosse is much more so. I live in Fort Wayne, the second largest city in Indiana and roughly around the 100th in the US. A handful of schools offer the sport as a club. A colleague that recently moved here from NE has to commute 90 minutes or so to Indy in order for his daughter to continue to play competitively.

Moreover, nearly every community across the US has some form of youth soccer program. So when you're talking about Millennials seeking alternatives from football, soccer seems the obvious next step for a significant number of them.