Wednesday, November 14, 2007

Getting the Clap

The good folks at made the new montage video available on their site here (if you click on Video View), which means I've had a chance to watch it a couple times and digest its content further.

I still believe there's too much emphasis on the current team. The current-team stuff in the video is great as a standalone, and should be used when the player intros start. Right now, there's the black screen and interlocking ND over "Carmina Burana O Fortuna" as an intro to "Hate Me Now". The first scene after the fade-out of the current video should be the first player being introduced. Meanwhile, they could beef up the footage from the past, adding more action shots.

But more important than that is the music. I've been trying to figure out why it doesn't work for me, and I had an epiphany last night:

It doesn't give me the clap.

No, not the STD. The energy.

Aside of it just being a great song and ND's musical heritage, one of the reasons the Victory March has always worked as a hoops intro is its driving rhythm that invites the crowd to clap along. That clapping, in turn, creates an energy in the crowd, which we've been looking for in the Joyce in recent seasons. The old "Halloween" intro worked the same way -- that DO-do-do-DO-do-do-DO-do-DEE-do baseline evoked a similar pulse from the stands, and as a result, everyone was fired up.

The music in this montage doesn't do that, primarily because the beat is too slow. That's always been the problem with "Hate Me Now" (along with me being perplexed an ND team would use a song whose video features a rapper carrying a cross with a crown of thorns on his head), but "Remember The Name" by Fort Minor that the new montage uses has the same issue. The beat is there, and if we were dancing, it wouldn't be a problem. It's just too slow to get a crowd really fired up.

I referenced the Sox the other day and their montage. Both "He's a Pirate" and "Thunderstruck" have a fast cadence to them. A fan put together his own montage on YouTube and used the theme from Van Helsing, which has similar characteristics:

This theme pervades these kinds of intros at other places. The Chicago Bulls (and, I'm led to understand, the Philadelphia 76ers) have long used the Alan Parsons Project's "Sirius":

Not only does it have that driving rhythm, the long bass tone to start the song creates anticipation energy in the crowd.

You see further examples of solid beats with the Phoenix Suns...

... and the Toronto Raptors:

The current one is excellent and can work, but if there are going to be future tweaks, a better beat should be considered.

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Anonymous mickey said...

Mike, far be it for me to doubt you on anything having to do with ND basketball, but you could have the Stones, Pearl Jam, Allen Parsons, Jay-Z all performing live and it wouldn't matter. From the time I was a student (class of 94), the fans were horrible. It continues today. The non-students are too quick to sit, too quick to rest their voices, and too proper to haunt a visiting team. I am all for being a good sport but since when did it become acceptable to lose the home court advantage. This video isn't for you or me. It is for a recruit to think that we actually have some life in the building and at least come and visit.

11/14/2007 07:15:00 PM  
Anonymous Rob (rmartin4) said...

Wow...great stuff. White Sox and Bulls...perfect examples. That Bulls clip took me back to good times.

11/14/2007 08:56:00 PM  
Anonymous Anonymous said...

i cringe saying it, but marquette's 05-06 intro was very good and got the bradley center going nuts

11/15/2007 10:29:00 AM  

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