In honor of the life of legendary Irish football coach Lou Holtz, L&T spirits, in cooperation with Coach’s family, is releasing a special expression of Play Like a Champion Today Kentucky bourbon.

Only 4,800 bottles will be part of this collectable, one-time only release.

Packages are available at the company’s website linked here.

Whether you’re a bourbon aficionado or not, this is an opportunity to remember Coach Lou, toast his memory, and get started on what should be an outstanding 2026 football season for the Irish. Get yours today before they’re gone.