Better than most of the "super extreme" bars out there.

I want a huge fan on the blueberry or apple cinnamon. But I think the ones I listed are good, at least compared to any other protein bar (which is admittedly a low bar).

However, they have a rough/hard texture that can be cumbersome chew thru. I've found it you give them a quick 5-10 second zap in the microwave, they are a bit easier to eat.

I know quite a few people who went to work for the company shortly after it was founded - they are based in Chicago and grew tremendously in a few short years and were recently acquired by Kellogg's in the last year or so.